LOCAL/
Year
2023
Client
Protect Our Aquifer
Category
Web Design | Branding | Marketing
Product Duration
6 Weeks
The existing site lacked clear organization, making it hard for users to find and use vital research to advocate for water protection.
The website was restructured for seamless navigation, making research more accessible while elevating the brand with compelling visuals and marketing assets.
Tools: Figma, Webflow, Adobe Illustrator, InDesign
Research: Studied user needs, analyzed competing advocacy websites, and tested site navigation
Strategy: Designed a resource library, created advocacy toolkits, and expanded visual branding through merch and signage
The new website streamlined research access, empowered activists, and reinforced brand identity through consistent, visually engaging marketing materials.
