LOCAL/
Year
2022
Client
Morningside Brands
Category
Branding | Packaging | Web Design | Marketing
Product Duration
8-10 Weeks
As a new company, Alma Del Jaguar needed a strong visual identity and packaging that would stand out on shelves while reflecting its mission to protect jaguars.
I designed a bold, sophisticated brand identity and crafted an intricate illustration with packaging that seamlessly tied the tequila to its conservation mission.
Tools: Adobe Illustrator, Photoshop, InDesign, Figma, Procreate
Research: Studied premium spirits branding, explored jaguar conservation storytelling, and identified unique packaging opportunities
Strategy: Crafted an aesthetic with a purpose-driven narrative, ensuring visual appeal and a clear connection to the brand’s mission
The brand launch was a success, with the packaging and illustrations earning awards. The tequila’s mission-driven identity resonated with consumers, setting it apart in the market.
